A California footwear brand finds their purpose.

BC Footwear, a California-based footwear brand, was looking to reposition themselves in the market and find a message that connects with their consumers. We identified an opportunity to play up their synthetic materials and go the extra mile, ensuring that not only did the shoes not use leather, but that linings and small details were also animal-free. Their brand re-fresh stays true to their California heritage while also speaking to savvy, socially conscious customers.