BARK's first product line fuses data and humor to bring dog parents the best treats ever.
Capitalizing on the success of the BarkBox subscription delivery box of dog goodies, BARK launched their first retail product line under the label Best Ever. Utilizing data and customer reviews from 10 million play-tested BarkBoxes, the Best Ever collection is dog-tested and dog-approved. Blending the trademark BARK humor with faux scientific graphics, the goal of the branding was to create a presentation that would really stand out on retail shelves and delight dog parents.
Brand Identity and Packaging Design
Illustrations by Dave Coverly