Saddle up, pup! The May 2017 BarkBox transports you to the Wild Wild Woof. 

BarkBox - a subscription delivery of the best curated toys and treats - takes you and your dog on a new and unexpected adventure every month. For the May 2017 box, we designed an unforgettable wild west adventure inspired by classic western films. The packaging features a punch out card that turns your dog into an outlaw. 

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Designers: Laura Mechling and Samantha Wu

Illustrator: Dave Coverly

Photographer: Aliza Eliazarov

Set design: Erin Solari

Videography: Wheaton Simis


BARK's lifestyle collection balances humor with sophistication. 

With their sights on becoming the lifestyle brand for dog lovers, BARK expands beyond toys and treats with a line of dog home goods and lifestyle accessories. Elevating their trademark sense of humor with a neutral color palette and playful patterns, this collection is truly drool-worthy.


Dog toys designed to maximize the joy of destruction.

A concept that could only be developed by the dog-obsessed people at BARK (the makers of BarkBox®), Destroyers Club celebrates a dog's natural instinct for destruction. Unlike other dog toy companies who set out to make durable and indestructible toys, BARK utilized their thousands of hours of research and 6 years worth of data to identify dogs' four core play styles – Shredders, Squeaker Seekers, De-Fluffers and Thrashers – and built toys to cater to every dog's play style. Destroyers are the rebels of the dog world, and being a part of the Destroyers Club is a badge of honor. The visual identity is inspired heavily by rock n' roll and motorcycle gangs for a tough, edgy, yet playful brand.

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Tümbles is a whimsical take on the classic fetch play style. 

Taking the game of fetch to new levels, Tümbles unique shapes give them an irregular bounce for endless fetch play. Branding and packaging is a tongue-in-cheek play on BARK's Scandinavian roots. 

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BARK's first product line fuses data and humor to bring dog parents the best treats ever. 


Capitalizing on the success of the BarkBox subscription delivery box of dog goodies, BARK launched their first retail product line under the label Best Ever. Utilizing data and customer reviews from 10 million play-tested BarkBoxes, the Best Ever collection is dog-tested and dog-approved. Blending the trademark BARK humor with faux scientific graphics, the goal of the branding was to create a presentation that would really stand out on retail shelves and delight dog parents.



Brand Identity and Packaging Design

Illustrations by Dave Coverly


BarkBox's 2016 Campaign is a rallying cry for dog people.


By shining a light on those "me too" moments all dog people understand (but others think make us crazy), the BarkBox 2016 campaign united dog people in a celebration of every day moments that make life better with a dog.



Project Details

Hulu and YouTube pre-roll ads

Art direction for set/prop design and wardrobe

Written by Zoe Costello and Katie Kirnan

Directed by Michael Clarke

BarkPost's first book celebrates the weird and wonderful world of dog people.


BARK partners with Target to become the go-to brand for dog people everywhere. 

BARK partnered with Target to bring subscription box favorites to 1,800 stores nationwide.


A California footwear brand finds their purpose.

BC Footwear, a California-based footwear brand, was looking to reposition themselves in the market and find a message that connects with their consumers. We identified an opportunity to play up their synthetic materials and go the extra mile, ensuring that not only did the shoes not use leather, but that linings and small details were also animal-free. Their brand re-fresh stays true to their California heritage while also speaking to savvy, socially conscious customers.

A classic LA look for a classic LA brand.


BC Footwear's "born in California" ethos was brought to life in their Spring 2013 campaign. The seasons fashion trends - 90s athletic-wear, grunge and tropical prints - are showcased in the suburban environments LA is known for. Teen angst has never looked so good.


Project details

Photo art direction, wardrobe styling

Hair/MUA: Rosie Fuentes

Photographer: A.L. Canterbury

Vintage meets modern in Goldie's identity design


The spray tan salon pays homage to their homebase, the Sunshine State, with nods to retro souvenir iconography.


A fresh new look for the queen of makeovers.


Fashion and beauty blogger Kieko Lynn Groves wanted a fresh update to her website and identity design. Equal parts, girly, retro and effortlessly cool, the logo reflects the multiple facets of her style and personality.


Chompers Club makes it easy to keep your dog's teeth in tip top shape. 

More thank 90% of dogs will get severe oral disease in their lifetime, and the estimated annual cost of dental care for dogs is $1,000. By engineering special tooth scrubbing toys and combining them with tummy-safe teeth cleaning enzymes, Chompers Club turns a dreaded chore for dog parents into fun playtime for pups. 



Written by Stacie Grissom

Illustrations by Dave Coverly

Animation by Lisa Vertudaches

The Internet’s Favorite Sheets Reach A National Market

For their first introduction to nationwide television advertising, the team at Brooklinen had the challenge of taking a “millenial” bedding brand with a devoted direct-to-consumer fan-base into a national market. Relying on the credibility they’ve built as “the Internet’s favorite sheets” and over 20,000+ five-star reviews, a straightforward product-focused spot juxtaposes beauty shots of high quality bedding alongside easy-to-understand voiceovers relaying the key value props of the DTC shopping model.


Produced by Broadway Video

Directed by Brian Parrish