BARK's first product line fuses data and humor to bring dog parents the best treats ever. 

 

Capitalizing on the success of the BarkBox subscription delivery box of dog goodies, BARK launched their first retail product line under the label Best Ever. Utilizing data and customer reviews from 10 million play-tested BarkBoxes, the Best Ever collection is dog-tested and dog-approved. Blending the trademark BARK humor with faux scientific graphics, the goal of the branding was to create a presentation that would really stand out on retail shelves and delight dog parents.

 
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PROJECT DETAILS

Brand Identity and Packaging Design

Illustrations by Dave Coverly

Vintage meets modern in Goldie's identity design

 

The spray tan salon pays homage to their homebase, the Sunshine State, with nods to retro souvenir iconography.

 
 

BarkBox's 2016 Campaign is a rallying cry for dog people.

 
 

By shining a light on those "me too" moments all dog people understand (but others think make us crazy), the BarkBox 2016 campaign united dog people in a celebration of every day moments that make life better with a dog.

 

 

Project Details

Hulu and YouTube pre-roll ads

Art direction for set/prop design and wardrobe

Written by Zoe Costello and Katie Kirnan

Directed by Michael Clarke

A California footwear brand finds their purpose.

BC Footwear, a California-based footwear brand, was looking to reposition themselves in the market and find a message that connects with their consumers. We identified an opportunity to play up their synthetic materials and go the extra mile, ensuring that not only did the shoes not use leather, but that linings and small details were also animal-free. Their brand re-fresh stays true to their California heritage while also speaking to savvy, socially conscious customers.

A classic LA look for a classic LA brand.

 

BC Footwear's "born in California" ethos was brought to life in their Spring 2013 campaign. The seasons fashion trends - 90s athletic-wear, grunge and tropical prints - are showcased in the suburban environments LA is known for. Teen angst has never looked so good.

 

Project details

Photo art direction, wardrobe styling

Hair/MUA: Rosie Fuentes

Photographer: A.L. Canterbury

A fresh new look for the queen of makeovers.

 

Fashion and beauty blogger Kieko Lynn Groves wanted a fresh update to her website and identity design. Equal parts, girly, retro and effortlessly cool, the logo reflects the multiple facets of her style and personality.

 

BarkPost's first book celebrates the weird and wonderful world of dog people.