BARK
Concept Development Packaging Design Naming. Photo Art Direction
Building on the success of the subcription box, BarkBox expanded their product offering under the umbrella brand BARK. We developed a wide range of product lines with the same goal of making dogs (and their people) happy.
With the rise of Instagram and the “pet influencer” - stage parents and everyday pup parents alike were on the lookout for new and creative photo ops for their furry kids. Enter Lights, Camera, Bark! – a collection of toys designed for play, but that also pull double duty as a photo prop.
The packaging for the Best Treats Ever collection – born from years of customer feedback and data – is bold, confident and features the trademark BARK humor.
An ode to the city the dogs of BARK call home, the New York City treats collection offered dog friendly versions of iconic New York City foods.
Following up on the success of the New York City treats, we headed west and expanded the city-based treats to other iconic American foods with the City Sniffers collection.
