Brooklinen Dream World Campaign
Concept Development Out of Home PR Mailer
A campaign to spark joy and comfort in a year where people were struggling to find both.
A brand that had become known for its humor and wit, Brooklinen wanted to strike the right tone in their holiday 2020 campaign. A time of year that was usually known for gathering, celebrating and sparking joy found a lot of people isolated, lonely and sad. The Dream World campaign provided an optimistic escape and look forward to a brighter future.
Unable to host a holiday PR event, we brainstormed a way to spark joy for our press and influencer partners by delivering a “Big Night In” package. Packaged in a custom Baggu tote remniscent of a takeout delivery (a pillar in every New Yorker’s life) and featuring exclusive Brooklinen products to bring cozy vibes home for the holidays.
