BarkBox was born from a simple goal: to make dogs happy. Tapping into the growing market of Americans who think of their pets as family, BarkBox offers a monthly celebration for dogs and their people.

Each monthly theme provided an opportunity to create an immersive world for dog parents. The Outer Space box included liner paper printed with secret messages that could only be decoded using the included 3D glasses. The Wild West box included a wanted poster with a perforated cut out, so subscribers were encouraged to photograph their dog with the card and share on social media.